DFS – Children in Need

The challenge: Create a 3-part series documenting DFS’s fundraising challenges for Children in Need. Each film required multiple crews, multiple locations and a super-fast turnaround. Pretty standard stuff then, really.

The solution: Rather than simply document what happened, we infused our films with a strong narrative, which showed DFS’s human side. This meant the films worked harder, building emotional engagement with the audience.

The result: Our client loved the films – and so did the BBC, airing them on TV during the  Children in Need programme.