DFS Provenance films – Fabric

The challenge: Very little is known about DFS as a brand. Our challenge was to showcase its human side, in order to create emotional engagement and build brand preference.

The solution: Who knew that most of DFS’s wooden sofa frames are built by hand? Or that the fabrics are woven in Derbyshire mills? Having identified some genuine stories about the people behind the DFS brand, we created a series of beautifully-shot films and delivered them ahead of schedule.

The result: The films played a key part in building brand reassurance, ahead of the crucial January sales period.

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