EstÉe Lauder

The challenge: Create two videos for Channel 4, showcasing the benefits of Estée Lauder’s new Invisible Fluid make-up. The films needed to feature ‘real’ girls (not actresses), shot on location in a London apartment.

The solution: Two interactive videos, where the audience decided what happened next. We sourced two self-confessed users of foundation – Zara (who loves it), and Hannah (who leaves it). Both were introduced to Estée Lauder Invisible Fluid, by make-up artist to the stars, Lauren Dunn – and given the option to give it a whirl – or maybe not… Watch this 30sec teaser to see what happened next.

The result: The videos were extremely popular, featuring as pre-roll on C4’s top-rating on-demand shows. In fact, the client liked them so much, they even asked for 2-minute versions for use on Estée Lauder’s own site.