Eurostar – Put the romance back in your journey

The challenge: When Eurostar launched its new route to Switzerland’s ski resorts, it wasn’t selling. So we were called in to create an online commercial that would raise awareness and drive sales. Quickly.

The solution: A simple, 30-second spot that showcases the romance of travelling by train – something you won’t get with budget airlines (Eurostar’s main competitors). We turned the whole thing round – from concept to delivery – in one week. That included a shoot.

The result: The film got almost 200,000 views on YouTube, in less than two months. More importantly, the route became a sell-out success.