CHANNEL 4 FOOD: HELLMANN’S

The challenge: Show UK consumers that there’s much more to Hellmann’s mayonnaise than salads and sandwiches. The client wanted to showcase their products as a key ingredient to delicious, easy-to-make dishes; but rather than going down the obvious route of using well-known chefs, they wanted to feature celebrity mums…

The solution: We put together a series of 12 videos that showed Hellmann’s in a whole new light. This was Channel 4’s biggest cross-platform project to date, so they needed a reliable team to manage the production. Having worked with them extensively over the last five years, Media Ark was the logical choice. We sourced the celebrity talent – including Sarah Beeny and actress Fay Ripley – negotiated with their agents, managed the location and delivered the films. all while working alongside the project’s other stakeholders, to deliver a series that C4 and Hellmann’s are rather proud of.

The result: In fact Hellmann’s were so proud, they decided to roll the project out to include the UKTV Good Food channel and a bunch of other sites.